Every year, the seniors in the Oregon State University design program have a chance to celebrate and showcase the hard work that has gone into their capstone projects. The event has changed a lot since it started and there was opportunity for growth in the branding and marketing areas of the event. Classmate Rebecca Harmonson and I worked together to create a strong identity that was cohesive and memorable across all swag, signage, and promotional materials.
We chose Horizons as the showcase theme to represent the new ideas, energy, and potential our cohort is bringing to the design world. To us, Horizons represented looking ahead with a hope for brighter things. We wanted to highlight the paths we took and the experiences we shared.
Research
Visual Identity
Execution
Photographed and edited headshots of all 34 members of the cohort for web and social formats.
Social: @horizons_osu
The Nitty Gritty
