Every year, the seniors in the Oregon State University design program have a chance to celebrate and showcase the hard work that has gone into their capstone projects. The event has changed a lot since it started and there was opportunity for growth in the branding and marketing areas of the event. Classmate Rebecca Harmonson and I worked together to create a strong identity that was cohesive and memorable across all swag, signage, and promotional materials.
We chose Horizons as the showcase theme to represent the new ideas, energy, and potential our cohort is bringing to the design world. To us, Horizons represented looking ahead with a hope for brighter things. We wanted to highlight the paths we took and the experiences we shared.
Research
Looking over the competitor audit with Rebecca Harmonson
Feedback on the concept from a classmate
Feedback on the concept from a classmate
Whiteboard with cutouts from our ideation process
Visual Identity
Execution
Example of a headshot edited for web format to be shown on the school website.
Social media headshot to be posted on @horizons_osu with a bio.
The Nitty Gritty
