The Career Development Center is an on-campus resource that aims to support students in career exploration, planning, and execution. Their social media platforms blend informational and entertaining content in order to raise awareness of events & resources. In this role, I was responsible for the content from the ideation to creation, to posting, to reviewing the success of the post.
During my time at the career center, I grew our following across all platforms by 79%, averaged an engagement rate of 7.32%, and joined forces with other social accounts on campus to increase reach, entertain our audience, and create camaraderie between departments.
Collaboration with "BeavTok:" a group of students with equivalent social media positions across departments who work together to create content that builds community & boost engagement. It got 16.5K views and 500+ likes.
Annual Report
In 2024, I was asked to put together the annual report containing an overview of the previous year. It was a new challenge to design for a more corporate audience, and I learned so much! Use the arrows below to click through the report.
