The Career Development Center is an on-campus resource that aims to support students in career exploration, planning, and execution. Their social media platforms blend informational and entertaining content in order to raise awareness of events & resources. In this role, I was responsible for the content from the ideation to creation, to posting, to reviewing the success of the post.
This video was part of an Instagram "takeover" by one of the Career Development Center's sponsors. It got 3,225 views on Instagram.
Poster to promote the services of an employee in my department.
During my time at the Career Center, I facilitated the gain of over a thousand followers across all platforms, an average engagement rate of 7.88%, and joined forces with other social accounts on campus to increase reach, entertain our audience, and create camaraderie between departments.
Posted to Instagram and TikTok. Between both platforms, it was viewed 1,651 times and was engaged with 52 times.
TikTok made to promote StandOut, an AI interview practice software provided by the school.
First image of an Instagram carousel providing tips for recent graduates.
TikTok reminding seniors and recent graduates to fill out a school survey.
LinkedIn post announcing the dates of the fall career fairs.
TikTok promoting an upcoming part-time job fair.
